- Male-based
- Teens
- Trailers in specific channels at a certain time
- Posters (on buses, bus stops)
- Word of mouth
- Online Advertising - pop ups, youtube, social networking sites
- Magazines - film entertainment (cover story)
- Film marketing - USP, advertising, publicity, promotions
Publicity - attention from media, star interviews, press screenings, Gala premiers
Promotions - merchandise often with 'third party' e.g. McDonalds
Example: Blair Witch Project - no stars, no special effects or soundtrack, cheap location, budget of $25,000. But film was promoted widely and appealed to the target market due to official website, trailers and posters.
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